The Benefits of Embedded Analytics

Ben Bausili
Global Experience

Practice Director
February 28, 2023

All businesses seek ways to make sense of their data and turn it into actionable insights. This rise in data-driven decision-making is where business intelligence (BI) tools such as Tableau, Power BI and Thoughtspot come into play. You're probably already using one of these tools, leveraging their data visualization and analysis capabilities to help your organization make informed decisions and gain a competitive edge.

However, there are still roadblocks to their impact. It could be that there are too many reports available on Tableau Server, and it's hard to find the signal from the noise. It could be the permissions within Power BI and remembering if someone shared the proper workspace with you. It could be that you know the answer is out there, but you are unsure which platforms and tools have it.

How Do We Work Around our BI tools?

Embedded analytics provides us with a potential solution. Simply put, embedded analytics lets you put your Tableau dashboard, Power BI report or ThoughtSpot search in another website or portal. That means your sales reports can exist in your CRM, or your intranet could provide access to all your analytics seamlessly. It also means you can deliver your analytics in an entirely white-labeled experience, which can be used internally as a source of company pride or externally as part of a product to your customers or vendors. 

All these tools provide excellent embedded analytics capabilities, but integrating them can still be a technical and challenging experience. This is where Curator comes in. Curator is a website builder that makes it easy to embed BI tools such as Tableau, Power BI and ThoughtSpot into your website and leverage much of your existing work, such as user security and access. 

The Curator Advantage

Embedding your analytic tools with Curator provides a seamless user experience. Users can access and interact with data visualizations and dashboards directly from a custom website without switching to another platform or application. Your Curator website can also contain other resources, links, and files, making it a one-stop location for your decision-makers. This improves user engagement, increases user retention and provides a more valuable user experience.

With Curator, you also benefit from the many years of development and real-world deployments. This has resulted in many built-in features that improve the user experience, such as our easy to create Tutorials that allow you to walk users through the specifics of a dashboard step-by-step. We also have features like our Report Builder for Tableau that allow you to deliver custom, mass-emailed PowerPoint and PDF reports that pull from any of your Tableau content.

All of this comes in a cost-effective solution. You can save time and resources using Curator as your embedded analytics solution. You'll launch in weeks instead of months compared to building a custom solution from scratch. With features like Group Overrides and Central Dispatch, you'll also be able to reach a worldwide scale while still customizing the experience to each group or company as needed. Finally, Curator allows you to evolve your analytical tool selections without impacting the end-user experience. This can significantly reduce the cost of change to your organization, enabling you to be more agile and competitive. 


In conclusion, using Curator to embed tools like Tableau, Power BI, and Thoughtspot provides many benefits, including improved user experience, increased accessibility, streamlined workflows, better decision-making, and cost savings. Whether you're looking to gain a competitive edge or improve your data-driven decision-making, Curator can help you to achieve your goals. Reach out today for a free consultation on with our analytic experts.